COURSE CODE: 4402
Certificate in Digital Promotion for Business Level 2
COURSE DESIGNED FOR
Adult Courses - Qualification
CERTIFICATE / LEVEL
Level 2
START DATE
Start Dates Throughout The Year
DURATION
12 Weeks End Date End Dates Throughout The Year
COURSE FEE
Free
LOCATION
Shipley College Online
STUDY TYPE
Adult Courses - Qualification
DELIVERY TYPE
Online learning : ( Start Time - Various) (End Time - Various)
CLASS TIME
Various - Various
CLASS DAY
Various
THIS COURSE COULD BE FREE TO YOU!
If it’s your first Level 2 qualification. Please check Level 2 Entitlement
information
WHY CHOOSE THIS COURSE
This qualification will help you to develop your understanding of how to promote a business in a digital age.
If you work in small businesses or charity organisations, you can improve your own digital promotion in a real business situation, or as a foundation for further learning in subjects such as marketing, business, IT and media. You will cover a range of topics to develop your understanding of how to use different digital and offline techniques to attract customers to a business and convert searches to sales.
It comprises 9 optional units, 8 of which you must complete in order to achieve the certificate to include:
• digital promotion for business
• understanding search engine optimisation for business
• coordinating the use of digital media for business
• coordinating offline and digital media for business
• emergent digital techniques for business
• producing digital promotional content for business
• data protection and digital media for business
• measuring the effectiveness of digital promotional activity for business
• understanding social media
There are no entry requirements for this qualification. However you need to be working at Level 1 English to complete this course. If necessary the college will undertake an initial assessment to determine your level.
Progression opportunities:
This qualification would be beneficial to anyone working, or considering working, in roles such as:
• account executive
• marketing manager
• social media coordinator
• communications officer
If you work in small businesses or charity organisations, you can improve your own digital promotion in a real business situation, or as a foundation for further learning in subjects such as marketing, business, IT and media. You will cover a range of topics to develop your understanding of how to use different digital and offline techniques to attract customers to a business and convert searches to sales.
It comprises 9 optional units, 8 of which you must complete in order to achieve the certificate to include:
• digital promotion for business
• understanding search engine optimisation for business
• coordinating the use of digital media for business
• coordinating offline and digital media for business
• emergent digital techniques for business
• producing digital promotional content for business
• data protection and digital media for business
• measuring the effectiveness of digital promotional activity for business
• understanding social media
There are no entry requirements for this qualification. However you need to be working at Level 1 English to complete this course. If necessary the college will undertake an initial assessment to determine your level.
Progression opportunities:
This qualification would be beneficial to anyone working, or considering working, in roles such as:
• account executive
• marketing manager
• social media coordinator
• communications officer